A lot of people are realizing that social media marketing provides them with a very rewarding form of marketing to get into these days. It isn't as hard as it seems, and the more you work on it the simpler it becomes. Take some time to ponder the tips and advice in the article below.
Be certain to operate a blog. Maintain it with current information that readers find worth their time. A blog is a great place to get the word out about promotions and events. Also be sure to post about changes to your business, such as grand openings of new stores, changes to your hours of operation, or going-out-of-business sales. -be certain to post them on your blog too.
Today's social media ma
In general, vendors publish white papers for two main reasons: either to gather leads, or to stake out a position as a leader in their market space. According to one study, vendors publish white papers for all the following reasons:
-Gather leads for the sales force
-Educate potential customers
-Influence a selection committee
-Educate the sales force or channel partners
-Educate the media
-Send to a trade publication or website
-Redefine a market space
-Build credibility or mind share
-Keep up with competitors that have white papers.
White papers abound in the technology sector, where they are commonly used to explain software and hardware products, but there's no reason why white papers can't be written about many other B-to-B offerings.
Any B-to-B vendor selling anything relatively new, relatively complex or relatively expensive could likely benefit from a white paper. This includes companies in sectors like these:
-Computer hardware and peripherals
-Medical, test, or communication equipment
-Technical or scientific services
This adds up to perhaps half a million potential vendors in the English-speaking world that could benefit from white papers. Vendors of any relatively familiar, simple and inexpensive B-to-C products don't often publish white papers, since there is little need for them. After all, most consumers don't want to read a http://www.id-ss.com/job-category/medical-communications/ paper before they buy something. There may be exceptions, especially in the health and medical fields, where consumers may have to make significant decisions.
On a strategic level, white papers fit into the widespread trend of "marketing with content." This model acknowledges that skeptical prospects are hungry for a vendor who will serve http://www.id-ss.com/job-category/medical-communications/ as a trusted advisor, not just a peddler of their wares, and a white paper can serve this purpose remarkably well.
The longer the sales cycle, the more likely white papers are part of it. White papers can fit into many different parts of the sales cycle from lead generation to acquisition, but are typically used early in the sales cycle, before the prospect makes a purchase. These can be called the "Vision" or "Planning" stages of the buying process, or the "Research" or "Selection" tasks.
After making a purchase, the buyer has little need for white papers. At this point, the white paper has already served its purpose; the sale has been made. Now the customer needs documentation, training and technical support.
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Story highlightsGirl's parents are suing a dentist alleging negligence and dangerous conductThey allege she was given improper medications with incorrect dosagesFinley Boyle suffered cardiac arrest and brain damage, the lawsuit allegesThe dentist has not responded to requests for commentFinley Boyle, a 3-year-old Hawaii girl who suffered massive brain damage after undergoing a dental procedure last month, died Friday night, a hospice said Saturday.
The girl died with her family by her side, said Kenneth L. Zeri, president and chief professional officer of Hospice Hawaii.
"There are few greater privileges in life than to accompany someone on their end-of-life journey, providing comfort and support not only to that person but also to their loved ones," the statement said. "As with all of our patients, we were truly blessed to be able to be there for The Boyle Family and for Finley at the end of her journey."
Finley's parents are suing a Kailua, Hawaii, dentist, alleging negligence and dangerous conduct.
The lawsuit, filed against Lilly Geyer and her practice, Island Dentistry for Children, alleges improper medications with incorrect dosages were administered to the girl on December 3, according to court documents filed this week.
"As a direct and proximate result of the medications administered to (Finley) by defendants, (Finley) suffered cardiac arrest during her dental procedure," the lawsuit says.
It alleges that, as a further result of improper medications, Finley "suffered severe and permanent brain damage."
Neither Geyer nor her attorney, John Nishimoto, responded to CNN's requests for comment. The Island Dentistry website states it has been permanently closed and directs patients to an e-mail address.
The lawsuit, filed Monday in Hawaii's First Circuit Court, alleges that Geyer had no plan in place to respond to medical emergencies, such as the one Finley suffered. It seeks unspecified damages.
Finley's mother, Ashley Boyle, said she first took her daughter to the dentist in November, when she was told her daughter needed six fillings and four root canals, she said.
They returned in December to undergo the root canals, Boyle said.
The parents allege that Finley was sedated and teeth whitening Long Island left unmonitored for 26 minutes.
Finley was moved from a hospital to the hospice in late December.
Finley's pediatric neurologist, Dr. Gregory Yen, said MRIs showed the girl suffered severe brain damage and that she was in a "persistent vegetative state."
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Toothpaste is a common, everyday item, but have you ever read its contents? Commercial dental-care pastes usually contain one or more of these teeth/gum damaging ingredients - triclosan, fluoride, polyethylene glycols, surfactants (a.k.a. foaming agents such as sodium lauryl sulfate), toxic metals, artificial sugars, glycerin, hydrated silica and sodium hydroxide. Also, these ingredients are often found in so-called natural brands of toothpaste. It is wise to read all labels very carefully.
This article covers three common ingredients found in toothpastes and throws light on their pros and cons.
One of the most common components of toothpaste is fluoride. In sim
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